His sales pitch is very short (Matthew 4:19). He intentionally speaks in obfuscating ways (Mark 4:11). He seems to go out of his way to set seemingly impossible standards for following him (Luke 14:26). The things he says do in fact turn away many of his disciples (John 6:66). He uses unthinkable imagery to describe what it will look like to follow him (Mark 8:34). But none of this ever seemed to matter. I guess certain products tend to sell themselves.
Perhaps it has something to do with him being the radiance of the glory of God and the exact imprint of his nature (Hebrews 1:3).
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